I am a mixed-methods researcher bringing together statistics, social research, user research, and data science to improve products, services, and decisions.
Currently I work as a Customer Research Specialist at the Royal Institution of Chartered Surveyors (RICS), delivering qualitative and quantitative research and helping embed a more insight-led approach across the organisation.
Previously, I worked on major survey programmes at the Gambling Commission and Office for National Statistics.
Alongside my professional work, I publish academic research on social media, health communication, and research ethics, and contribute to international work on public health information.
Selected work
Customer research and insight
At RICS, I deliver qualitative and quantitative research in the UK and internationally to understand customer needs, inform strategy, and improve products, services, and experiences. My work spans products, education, events and diversity, equity and inclusion, alongside the responsible use of data science and AI.
Surveys and official statistics
My previous work includes the Gambling Survey for Great Britain and projects redesigning economic data collection at the Office for National Statistics. I share practical lessons on survey design, response rates, data quality, and making surveys easier for people and businesses to complete.
Academic research
I publish interdisciplinary research on social media, health communication, and research ethics. My work includes systematic reviews of Reddit research, large-scale computational analysis, and international collaboration on improving public health information.